VettX needed a faster, predictable route to dealership decision makers responsible for acquiring used inventory, in a market crowded with generic vendor pitches.
The approach
Defined the dealer segments and buyer roles responsible for sourcing used vehicles
Built market specific messaging around private party vehicle acquisition and inventory pressure
Ran targeted outbound and moved interested replies into a clear qualification and handoff process
The result
32 qualified leads generated in 15 days
A focused pipeline of dealership contacts responsible for vehicle acquisition
A repeatable route into the dealer market for future campaigns
Connected with: Dealer principals and used vehicle acquisition leaders