For B2B companies ready to implement go to market

Yourgotomarketengine.Built,run,and tuned for you.

We implement a full go to market system across the top and middle of your funnel. Cold outreach, organic content, custom software and landing pages, run as one motion that turns strangers into booked revenue.

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Trusted by B2B teams scaling revenue
Sunshine Gold
4Property
Oakmore Labs
RoundTechSquare
Snipe
Sunshine Gold
4Property
Oakmore Labs
RoundTechSquare
Snipe
The go to market system

One system. Top of funnel to closed revenue.

We do not run one channel and call it outbound. We implement the full motion, from first touch to a warm prospect ready to buy.

01
Top of funnel

Outbound and demand

We put your offer in front of the right buyers across the channels that actually book meetings.

  • Cold email
  • LinkedIn outreach
  • LinkedIn organic content
  • SEO
02
Middle of funnel

Capture and convert

We catch the intent we create and warm the buyer before they ever speak to you.

  • Lead capture pages
  • A conversion optimised website
  • A pre call page that educates the buyer
03
Close

Booked revenue

Every booked call flows into the system we built, tracked from reply to closed.

  • Booked calls, then pipeline, then closed revenue
  • The Provena CRM and reporting layer that runs the whole motion
Provena CRM analytics dashboard showing pipeline, weighted value and win loss analysis

The reporting layer that runs the whole motion, built and run by us.

How the system runs

One motion, every channel, fully instrumented.

The same operating system across every channel we run, from raw signal to a tiered, sales ready lead.

Channel 01

Outbound

Personalised prospecting that fills your calendar with qualified leads.

Email InfraICP MatrixTAM Scoping
01Source and enrich
ClayClayProspeoProspeoApolloApolloLinkedInLinkedIn
02Signal and personalise
OpenAIOpenAIClaudeClaude
03Send and land
InstantlyInstantlySmartleadSmartleadPlusVibePlusVibeBounceBanBounceBan
Sales ready
Tier 1Tier 2Tier 3
High intent
Signal based
Personalised
Channel 02

LinkedIn

We turn LinkedIn into a pipeline channel, outreach and organic together.

ICP DefinitionAccount ListBrand Voice
01Outreach automation
LinkedInLinkedInAimfoxAimfox
02Content and signals
OpenAIOpenAIClaudeClaudeWistiaWistia
03Route and capture
TypeformTypeformn8nn8nHubSpotHubSpot
Sales ready
TOFMOFBOF
Why teams pick Provena

Where we shine.

Six reasons B2B teams hand us the whole go to market motion, not just a channel.

Full funnel, not one channel

We run top of funnel to closed revenue as one motion, not a single tactic bolted on.

We build the software

Custom CRM and reporting built on our own stack, so the system you run is yours.

Speed to market

Your first campaigns go live in two to three weeks, not two to three months.

Precise data

Tight ICP, verified contacts and signal based targeting. No spray and pray.

Omni channel

Cold email, LinkedIn outreach, organic and SEO, all instrumented together.

Full transparency reporting

Weekly live dashboards from the Provena CRM, with every number visible.

Free tools

Free tools to sharpen your outbound.

Grade your cold email, check deliverability, verify addresses and level up your LinkedIn — free, no catch.

Instant

Cold Email Grader

Score your cold email, flag spam-trigger words and get specific fixes.

Try it free
Instant

Spam & Deliverability Checker

Catch spam-trigger words, risky links and red flags before you hit send.

Try it free
Instant

Email Verifier

Check format, mail server (MX), free vs business, disposable and role-based.

Try it free
AI

LinkedIn Post Generator

Turn a topic into a scroll-stopping, ready-to-publish LinkedIn post.

Try it free
Instant

LinkedIn Post Ranker

Score a post on hook, value, readability, CTA and virality, with fixes.

Try it free

See all free tools

Everything in one place.

Browse tools
What clients say

Real words from real client work.

“Before Provena we were searching for a reliable channel for top of funnel, and this gave us that.”

Founder, SellMyRide

SellMyRide

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“We needed to reach the right investors and convert the interest we were creating. Provena booked the meetings and rebuilt the site that turns them into conversations.”

Founder, Hot Rocks

Hot Rocks

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“We had contracted revenue inside two weeks. The system was paying for itself before we had finished onboarding.”

Partner, Optimo Capital

Optimo Capital

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“Provena filled the calendar with the right sponsors and attendees and turned it into real revenue by day 30.”

Organiser, AI Automotive Summit

AI Automotive Summit

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“From a cold start we had a steady flow of qualified automotive leads inside the first month.”

Founder, Ribit

Ribit

Read the case study
Currently accepting clients

Ready to fill your pipeline?

Book a 30 minute discovery call. We will map your ICP and show you the go to market system.

Three things we promise. In writing.
01.
Real numbers, every Friday.
Not vanity stats. Replies, meetings, pipeline. You see everything.
02.
Founders run your account.
Daniel and Max are in your Slack, not just an account manager.
03.
We work until the system lands.
We run the motion and tune the funnel until qualified meetings are landing.

Join 20+ B2B companies already scaling with Provena.

FAQ

Common questions, real answers.

Common questions about how we implement go to market and work with B2B teams.

Question index10
AnswersShowing 10 of 10

We work with B2B companies ready to scale. SaaS businesses, fintech firms, agencies, investment companies, and service providers. Our best clients have a proven offer and want a system that puts qualified meetings on their calendar every week.

No. Cold email is one layer of a go to market system. We implement the full motion across cold email, LinkedIn, organic content, landing pages and custom software, with a trained sales layer that qualifies replies and books the meeting. Then we tune the funnel so more of those meetings turn into closed deals.

Never. Every connection and opportunity we create is exclusively yours. We build true partnerships, not commoditized lead lists.

Minimal on your end. We handle the targeting, the sending setup, the outreach across all three channels, and the qualifying. You focus on closing. We sync weekly to align on strategy and results.

Most clients see qualified conversations within the first 14 to 30 days. Pipeline starts building right away, with closed deals typically flowing within 60 to 90 days depending on your sales cycle.

Pricing is scoped to your goals on a short call, with no 12 month lock in, so you only pay for what books meetings. We work in tiered packages on quarterly and six month terms, and because every engagement is sized to your market, channels and volume, we confirm exact pricing on the call rather than listing fixed numbers. Book a call and we will walk you through the right tier.

We define the exact buyer and build a clean, enriched list. Not a bought list, not a scraped blast. Then we reach them across email, LinkedIn and content, the right touch at the right moment.

You get real numbers every Friday. Replies, meetings, pipeline. Plus access to your dashboards, so you see everything happening in the system.

The system moves fast. A trained sales motion qualifies the reply and books the call while the buyer is still warm. Then we watch the funnel and fix the leaks, from reply to booked to closed, so the close rate climbs over time.

B2B companies with a proven product, a clear buyer, and the capacity to handle new pipeline. SaaS, fintech, agencies, and investment firms. If you are ready to scale, we should talk.

Still have questions? Let's talk→